portfolio: campaign work
Auto Trader Magazines
Working with Recharge Marketing, we were brought in to help Auto Trader introduce auto dealerships to the concept of "WAYN: We're All You Need." The introduction began with a series of ads that initially ran consecutively in each publication to show that "throughout the buying cycle, WAYN was there" and wrapped up with an introduction of WAYN (a.k.a. Auto Trader).
This led to our next project, introducing Auto Trader's newest website, AutoExtra.com, and the powerful family of products they offer auto dealers. For this campaign, we created photo illustrations, teaser and announcement ads, a brochure that sported a lenticular image (an image that appears to move when it's turned) on the cover and a kit folder with sales sheets.
Making its debut in several cities around the U.S. is the first consumer billboard and poster campaign promoting Auto Trader Magazine's newest automotive web site, AutoExtra.com. The campaign's theme revolves around AutoExtra.com playing matchmaker and bringing two (unlikely?) personalities together.
Taking the concept one step further, we helped produce the mobile message (van wraps) for AutoExtra.com. Notice how beautifully the vehicle wheel of the graphic matches up with the van wheel well...we planned that!
Additionally, we've created marketing materials (pocket folders, inserts, and brochures) for the rest of the Trader family (Boat Trader, Cycle Trader, Equipment Trader, Truck Trader, and RV Trader)
Production Notes:
We worked with Recharge Marketing to develop the auto dealer ad campaigns and Auto Trader marketing materials. Photography for both ad campaigns taken by Len Rothman. And unfortunately, AutoExtra.com is no longer an active site.