portfolio: campaign work
Miller's Neighborhood Markets
What do you do when you're asked to jump into a project that is already underway, on a tight budget and oh, by the way, everything is due before nightfall? (Well, that may be an exaggeration...but not by much.) If you're Koehler Nelson, and the person asking is Elaine Kennedy, you say "Yes m'am. Where do we start?"
We started with fleshing out a concept that had already been presented and approved by the client, and ran with it. In the process we created billboards, outdoor displays, in-store signage and displays, ads (print, radio and TV) and product logos. In addition, we got to know the fine folks at Miller's and have a sampling or two of their mighty fine Fun Buns. Just ask Molly...they're a fresh-baked foodgasm!
Production Notes:
Recharge Marketing managed this marketing campaign for Miller's.