our creative process : web design
Today, nearly every business or organization has a web site, a blog, Facebook or YouTube page, or Twitter account. There are few barriers to entry on the Internet, and having a presence is no longer an option, it is a requirement for doing business whether your visitors are consumers, members or other businesses. Unfortunately, as many organizations have learned, the Internet is not like any other media. Many organizations that heavily invested in the use of the web to sell, market, promote or service their customers or members have had less than spectacular results, and the most common cause is the lack of a coherent strategy.
Whether you are an Internet veteran or just getting started, the success of your investment will depend more on the planning you and your design firm undertake than the amount of money you spend.
Web statistics tell us that most users make the decision to stay or leave a site in the first 20 seconds of their visit. If your site is hard to understand or use or doesn’t meet visitors’ needs there are plenty of competitive sites to visit. The Internet is about immediacy and interactivity; it’s not a brochure, a TV or radio spot, or a billboard. Users’ are not captive, they can go anywhere with the click of a mouse button. Koehler Nelson’s reputation is based on creating sites that attract visitors, keep them engaged, and drive measurable results.
| 1 | Our web development philosophy
| 2 | Our design process
| 3 | Design tools
| 4 | Integration
| 5 | Getting visitors to your site
| 6 | Social media
| 7 | Mass customization
| 8 | Other advanced tools
| 9 | Web marketing resources