our creative process : web insight
meta tags
The following is an example of how to chart your web site pages in respect to their Titles, Keywords and Descriptions. If you develop your keyword list first, the other two will be easier to write. You should refer to the copy appearing on each separate page as a reference point. Should you develop a more extensive list than is mentioned in your copy, you should consider giving your page a re-write to incorporate more keywords in the text.
The following example is from our site:
HOME PAGE
KEYWORD/PHRASE LIST
25 key phrases, lead first
graphic design, web design, television, video, advertising, brochures, marketing, advertising campaigns, photo illustration, collage, digital illustration, digital manipulation, print collateral, posters, direct mail, corporate id, identities, logo, digital retouch, virginia beach, virginia, john koehler, kim nelson, hampton roads
TITLE
4-5 words
Koehler Nelson: Strategic Graphic Design
DESCRIPTION
10-15 words
A full-service graphic design studio : marketing and advertising for print, web and broadcast.